Dental Clinic
Scaled a Dental Clinic’s Lead Generation to 2,721 Leads at $32.77 CPL with Google Ads
Our client, a dental clinic operating in a highly competitive industry, struggled with high CPCs, inefficient ad spend, and low conversion rates. Aiming to optimize their budget and attract quality leads, they sought to generate 2,721 leads at a $32.77 CPL using Google Ads.
THE HIGHLIGHT
46,799
Clicks generated
THE SPEND
$89,174
Total spend
THE RESULT
2,721
In leads
THE WIN
$32.77
Cost Per Lead (CPL)
Services
Paid Social
KICK OFF
The Challenge
The dental industry is highly competitive, with high CPCs driving up lead costs. Initially, our client faced inefficient ad spend, low conversion rates, and irrelevant search traffic consuming the budget.
PHASE 1
Strategy & Execution
- Account Restructuring – We created multiple campaigns segmented by services (e.g., implants, Invisalign, emergency dental care) and targeted high-intent keywords.
- Keyword Optimization – We prioritized phrase and broad match keywords while systematically excluding non-converting search terms using automated scripts.
- Bidding & Budgeting – Implemented smart bidding strategies, adjusting bids based on peak conversion hours and high-performing locations.
- Conversion Tracking Enhancement – Set up enhanced conversion tracking via GTM to improve attribution and data accuracy.
- Ad Copy & Landing Page Refinement – Tailored ad messaging to emphasize trust, urgency, and financing options while optimizing landing pages for a seamless lead submission process.
FINALLY
The Results
By continuously optimizing campaigns and refining targeting, we helped the client generate a steady stream of high-quality leads while maintaining profitability.
- 46,799 clicks generated with a 1.83% CTR.
- $89,174.24 spent, resulting in 2,721 leads.
- $32.77 Cost Per Lead (CPL) achieved.
