Kids wear Brand Leveraged Meta and Google to Grow Their Business by 100%
Our client, an exclusive distributor of PatPat clothing in Pakistan, specializes in delivering unique, skin-friendly kidswear. Catering to parents looking for high-quality and innovative designs, the client sought to increase their sales from PKR 10 million to PKR 30 million while improving brand awareness across the country.
THE HIGHLIGHT
Rs 30 Million
In Sales
THE THE SPEND
Rs 5 Million
Total ad spend
THE RESULT
6.0X
ROAS
THE WIN
25%
Returning customer rate
Services
Paid Social
KICK OFF
The Challenge
Before partnering with Adzio, the client faced significant challenges:
Data Tracking Issues: Their Meta and Google Ads accounts were not accurately tracking data, making it difficult to measure campaign performance.
Platform Over-reliance: The client depended heavily on Meta for sales while underutilizing Google Ads.
Inefficient Campaign Structure: Their Google Ads relied primarily on Performance Max campaigns, which limited the scope of their acquisition funnel and bottom-of-funnel optimization.
These obstacles hindered their ability to scale efficiently and achieve their ambitious sales and brand awareness targets.
PHASE 1
The Strategy
Adzio implemented a comprehensive full-funnel strategy to overcome these challenges and drive measurable growth. The approach focused on:
Resolving Data Tracking Issues:
We corrected tracking on Meta and Google Ads, ensuring accurate performance monitoring through streamlined UTM parameters and precise attribution settings.
Revamping Creative Concepts for Meta Ads:
1- Introduced and tested multiple creative formats, including:
- Ugly Ads: Using bold, unconventional visuals to grab attention.
- Us vs. Them Ads: Highlighting the client’s unique selling points against competitors.
- Feature-Focused Ads: Emphasizing the benefits of PatPat’s skin-friendly and exclusive designs.
- Catalog Ads: Showcasing product variety to encourage purchases.
2- These revamped creatives resonated deeply with the audience, driving engagement and supporting the bottom-of-funnel campaigns.
Optimizing Google Ads:
- Shifted away from sole reliance on Performance Max campaigns to a more diversified structure.
- Focused on leveraging search, shopping, and display campaigns to improve acquisition efficiency.
- Used data-driven audience segmentation and targeting to enhance performance.
FINALLY
The Results
Our efforts delivered outstanding results for the client:
- Sales Growth: Achieved the target of PKR 30 million in sales, doubling their initial revenue.
- Cost Efficiency: Reduced Customer Acquisition Costs (CAC) by an impressive 40%.
- Improved ROAS: Meta campaigns reached a ROAS of 6, surpassing the client’s goals.
- Enhanced Brand Awareness: The diversified approach on Meta and Google increased the brand’s visibility, helping it solidify its position as a leader in kids wear in Pakistan.
