Activewear Brand
From PKR5M To PKR 20M PER MONTH
An Apparel active wear brand, born from a passion for comfort and the great outdoors, family business that specializes in creating high-performance tracksuits and Polos. Their fabric is ultra-soft and comfortable.
THE HIGHLIGHT
Rs 20 Million
In Sales
THE THE SPEND
Rs 4.5 Million
Total ad spend
THE RESULT
4.4x
ROAS
THE WIN
15%
Returning Customer Rate
Services
Paid Social
KICK OFF
The Challenge
Before partnering with Adzio, the client faced significant challenges:
- Amplify Sales
- Expand Customer Base During Peak Season
PHASE 1
The Strategy
To get started, we took what was already working, applied some restructuring to create a proper funnel, and introduced exclusions at each stage so that TOFU was targeting TOFU and not retargeting every other stage.
This brand was relying only on dynamic product ads to drive traffic and conversions. So their Adzio Agency strategist began to diversify their account and amplified their advertising efforts with UGC, TikTok-style videos, and branded creatives to grow awareness and brand recall while still achieving direct response sales growth.
We partnered with influencers that produced engaging UGC that we strategically deployed across Facebook and TikTok, enhancing customer engagement and brand authenticity.
FINALLY
The Results
Our efforts delivered outstanding results for the client:
Through this focused and flexible approach, we helped Apparel brand not only meet but exceed their ambitious sales targets, setting a new benchmark for their digital marketing success.
