Furniture Store
Scaled a Furniture Retail Store to $18.8M in Revenue with a 4.33 ROAS
Our client, a leading furniture retailer in a highly competitive market, faced challenges with long customer decision cycles and high acquisition costs. Seeking to scale their revenue while maintaining a profitable ROAS, they aimed to grow their sales to PKR 18.8 million with a 4.33 ROAS.
THE HIGHLIGHT
$ 18.8M
In Sales
THE SPEND
$ 4.43M
Total ads spend
THE RESULT
4.3x
ROAS
THE WIN
34.4%
List-build conversion rate
Services
Paid Social
KICK OFF
The Challenge
The furniture retail space is highly competitive, with long customer decision cycles and high acquisition costs. My client wanted to scale revenue while maintaining a profitable ROAS. The key challenges included:
- Driving high-quality traffic in a saturated market.
- Optimizing ad spend across different funnel stages.
- Increasing conversions while keeping cost efficiency.
PHASE 1
The Strategy
We structured the campaign into three strategic funnel stages:
1- Top of Funnel (ToF): Demand Generation & YouTube Shorts.
- Ran Demand Generation and YouTube Shorts ads to build awareness and attract cold audiences.
- Leveraged video creatives showcasing furniture aesthetics, durability, and lifestyle integration.
- Used interest-based targeting and lookalike audiences to capture potential buyers.
2- Middle of Funnel (MoF): Shopping & Search Campaigns.
- Launched Google Shopping campaigns to showcase best-selling and high-margin products.
- Used Performance Max & Standard Shopping to target high-intent users.
- Ran Search campaigns with intent-driven keywords like “buy modern sofa” and “best home office furniture.”
- Optimized product feeds for better visibility and higher CTR.
3- Bottom of Funnel (BoF): Remarketing & Branded Search.
- Used remarketing to re-engage website visitors with personalized offers.
- Ran branded search campaigns to capture ready to buy customers searching for the brand.
- Leveraged Google’s audience signals to refine targeting and increase conversion rates.
FINALLY
The Results
By implementing a full-funnel Google Ads strategy, we successfully scaled the furniture brand while maintaining a high return on ad spend.
- 🚀 $4.34M Ad Spend → $18.8M Revenue (4.33 ROAS)
- 📈 238K Conversions achieved
- 🔥 Consistent growth across all funnel stages
